Who We Are

We take a unique approach to bookkeeping.

Together our team bring decades of experience and expertise, managing the day-to-day bookkeeping processes, finances, and technology stack with a focus on sustainability and a long-term win/win relationship. 

Our foundation is built upon each team member valuing accuracy, integrity, expertise, and a willingness to serve. We truly believe that our clients’ success is our success. You’ll hear us often discussing the similarities that a well-run business shares with a championship sports team.  We’re consistently coaching, learning, and growing together, aiming to deliver our best work to both our clients and our teammates, every day.

At Insight Bookkeeping our top priority is to provide each client with accurate and timely financials for them to be able to succeed and grow. Our motto is, ‘Redefining the current standard’ and we strive to withhold that standard in all aspects of our work.

Tracy Shoemaker
Founder / Est. 2019
As owner of Insight Bookkeeping, Tracy has built a lifelong career in accounting operations management.
Raised in Fairbanks, Alaska, she enjoys working with locally owned businesses and organizations (including non-profits). 
Nicole Triplehorn
Marketing Director
As a director she focuses on strategy, technology, efficiency, and talent integration.